Beyond the GenAI hype: a framework for Generative AI in business
The essential argument, in the authors’ own words.
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BEHIND THE PAPER
Show notes.
A brief audio edition of this paper.
Authors: J. Bauch, D.K. Kanbach, K. Brenk, A. Schadl, M. Dabic
Publication date: 2026
Read the paper: https://doi.org/10.1007/s11846-026-01040-x
Source license: Creative Commons Attribution 4.0 International — https://creativecommons.org/licenses/by/4.0/
The authors and publisher do not sponsor or endorse this recording.