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Generative AI Adoption in B2B Firms: Ethical Governance, Innovation Capabilities, and Long-Term Competitive Performance

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Authors: Michele Alves, Domingos Martinho, Ricardo Marcão, Pedro Sobreiro

Published in: Systems

Publication date: 2026-04-08

Read the paper: https://doi.org/10.3390/systems14040410

Source license: Creative Commons Attribution 4.0 International — https://creativecommons.org/licenses/by/4.0/

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