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Guiding principles for the development of adaptive self-regulating guidelines for the use of generative artificial intelligence in the business customer experience

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Authors: R.J. Kanganga, M.M. Mtotywa

Publication date: 2026

Read the paper: https://doi.org/10.1080/23311975.2026.2620163

Source license: Creative Commons Attribution 4.0 International — https://creativecommons.org/licenses/by/4.0/

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