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Now decides next: Generating a new future

The essential argument, in the authors’ own words.

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A brief audio edition of this report.

Authors: Deloitte

Literature type: Report

Issuing organisation: Deloitte AI Institute

Report type: Industry report

Report series: State of Generative AI in the Enterprise

Report number: Quarter four

Evidence methodology: Survey plus 15 executive interviews; methodology on PDF page 45.

Evidence sample: 2,773 leaders in 14 countries; organisations already using AI and using or piloting generative AI.

Evidence data dates: July-September 2024.

Evidence claim types: Respondent-reported adoption and benefits; forward-looking expectations.

Peer review: Not stated in supplied metadata

Publication date: 2025-01

Read the report: https://www.deloitte.com/content/dam/assets-shared/docs/about/2025/quarter-4.pdf

The authors and publisher do not sponsor or endorse this recording.

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